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Design and Marketing Assistant
Laura Marks
London, United Kingdom
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About
Through my current study of Graphic Communication with Typography at Plymouth University, and my passion for Marketing, I would class myself as an ambitious and creative character who has an eye for detail and bucket loads of drive and determination.
These traits are also covered in my extra curriculum activities, where I hold committee roles within the Design Society as a Designer and then Secretary and Web Officer for the University Hockey Club. With responsibility for organising meetings, re-doing the hockey website from scratch and overall help with running the society, I have developed my organisational, as well as team management, flexibility, and communication skills enormously.
Within my role as The Tab Plymouth (student run online newspaper) TV Editor I have been responsible for creating video images used within a larger run network over the UK which has further developed my editing skills, planning and organisational skills.
I am a keen sports woman, who both plays and coaches Hockey, runs, kayaks, skis and scuba dives.
All of these roles, activities and responsibilities have given me the opportunity to push and challenge my abilities and skills, which I strive to do on a continuous basis. -
Education
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Graphic Design with TypographyUniversity of Plymouth2011 - 2015
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A Levels Art, Media, GeographyBritish School of Brussels2009 - 2011
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Secondary School GCSE'sLord Wandsworth College2004 - 2009
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Experience
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Freelance DesignerMyCognitionMay 2014 - Present (10 years 6 months)Within this role I have been creating mass imagery for their upcoming educational fair. Their has been the clear concept of promoting their gaming product allowing the 'player' to improve their cognitive responses through different scenarios as well as promoting the recently developed company. I have had the opportunity to be able to create adverts, promotional postcards, posters as well as small merchandise such as stickers and coasters. Through my experience so far it has really helped me learn more about how you have to design for the customer, rather than having a fixed vision.
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Design and Marketing AssistantRefMEMar 2014 - Present (10 years 8 months)Starting off as a design and marketing intern at the beginning of March 2014 which was achieved by going through an interview stage I was asked to stay on until mid April 2014. With this I ran my own pilot marketing campaign involving student ambassadors at different university's in order to gather knowledge about what marketing strategies worked best. With this I also designed all the promotional material to go along with this, as well as being able to input into the web design, and android design. After this burst, and reaching over 10,000 downloads of our product in 2 days, you could see what worked and could therefore develop into a larger as well as international marketing campaign.
From here and with my new role in the company my new main aims starting from the beginning of May 2014 will be to:
1) Manage AUS campaign
2) SEO outreach to UK/AUS/US - this involves contacting the Universities and getting them to publish about us on their University website
3) Planning / recruiting for UK/US sept / oct launch -
Bar staffBritish Community centre (Naples)Jun 2013 - Sep 2013 (3 months)My responsibilities included being in charge of the serving behind the bar throughout the week as well as on held events such as our 80's night and Friday Night Quiz. I was also in charge of the restocking of the fridges as well as locking up on a regular basis.
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PromoterBeach BreakMar 2013 - Jul 2013 (4 months)Whilst at University I took on this role through an interview process, which developed my interview skills which I believe landed me the job. This position allowed me to communicate with students on a regular basis through the use of flyering and held/organised events within the campus.
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MTV student promotions campaignerMTVJan 2013 - Jun 2013 (5 months)With this role I was 1 of 10 to be chosen to promote MTV within the UK, through an interview process. The aim of this was to encourage students around the UK to sign up in order for their chance to win 'MTV Student of the Year'.
Throughout this role that lasted a month I was in contact with my student union as well as the local bars/clubs in order to get support for the campaign. This included the broadcasting of video imagery and held events (organised by myself) which encouraged students to get involved as well as giving them any practical assistant they needed in the process. There was also the social media aspect as well, so trying to hit as many twitter and facebook engagement. -
DesignerPersonal Wedding InviteJan 2013 - Mar 2013 (2 months)This was an amazing experience as I got to design friend's wedding invites. I managed to target their characters and everything was created by hand. Skills included - the use of typography within the invite, the laser cutting process for the front of the ....
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PromoterBrother's CiderFeb 2011 - Mar 2011 (1 month)Within this role - I had to help manage a team of other reps, this also involved on the ground marketing such as flyering and postering. The other great advantage of this was the meetings with the other society chairs within the university about what we could offer them regarding festival deals but also getting them involved in the campaign.
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DesignerRe-design of Falmouth English Society LogoFeb 2011 - Mar 2011 (1 month)This was a sketch re-design of the current logo and creating a vectorised image which they could use over a range of mediums. It was based around the crest and the ink quill - great imagery when referring to an English society.
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InternThe Bulletin MagazineJan 2010 - Feb 2011 (1 year 1 month)Within this internship, over a week period, I did this along side our French school equivalent. With this we both got to work on individual articles and the way they were structured - also the grids that they used within the magazine and the advertising side and how that all works within there business. After the end of this pilot programme for combining the two schools through internships, we had to create a presentation which was presented to over 100 people as well as the Brussels Mayor - so this was a great experience when it came to both the magazine but also public speaking.
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Skills
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Elsewhere on the Web
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On Coroflot@lauramarks, member since 2014
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