Kathy Latus

Responsible for the marketing communications and branding for America's leader in the powersports remarketing industry. Drive marketing to acquire more dealers, solidify dealer loyalty and grow the NPA business. Manage events and direct new product development.

Promote and market TheHomeMag Southern California. Responsibilities include developing, creating and managing marketing communications for both B2C and B2B in a growing Southern California market. Meet with clients, collaborate with sales team and direct graphic designers to create effective lead generating marketing and advertising. Manage, create and develop content for TheHomeMag SoCal social media. Attend trade shows, research competing brands, stay up on current trends and technologies and manage marketing analytics. Concept, design, write, illustrate, photograph, video and produce internal and external communications. Duties include producing monthly B2B newsletter, updating web pages for company websites, sales collateral and press releases. Monitor all communications for the company to ensure brand integrity and message consistency.

Managed and developed marketing communications to expand brand awareness, promote community leadership, educate and increase residential and commercial sales. Creative responsibilities covered campaign creation, campaign analysis, media buying, directing staff, maintaining websites, social media, blogging, web content and design, interactive campaigns, emails, corporate identity, collateral, public relations, events, promotions, books, print ads, direct mail, video, radio and TV.

In-house graphic designer that worked on corporate communications and customer advertising. Duties included to strategize, create, develop, write, design and produce promotions for the company, its services and products. Initiatives included branding, corporate identity and communications, new product development, merchandising, retail displays, point-of-purchase marketing, event and contest promotions, event signage and exhibits, and social media marketing. Worked with customers to create print and digital ads. Clients included: The Aramco Group, Corky's Pest Control, ASI Hastings, Semper Solaris and Newman Windows and Doors

Lead marketing creative for western division of national agency. Strategized, analyzed, managed, budgeted, developed, created and presented advertising and marketing communications for clients. Worked with sales force, oversaw creative staff and projects from branding to recruiting that spanned from social networking to outdoor signage from Los Angeles to Phoenix. Clients included: Active Network, AltaMed Health Services, Best Western, Corinthian Colleges, Cubic, GoDaddy, Phoenix Children’s Hospital, Real Mex Restaurants, Salk Institute, UnitedHealthcare, and Yellowbook, USA

Strategized, analyzed, planned, created and developed promotions for the company, its services and products. Worked with various in-house departments as well as external clients on sales promotional material. Responsibilities included: project management, research and analysis, new product development, branding, concepting, copywriting, designing, illustrating, and production. Additional writing duties: editor of SD JOBS Weekly tabloid, special sections editor, monthly advertising newsletter writer, scriptwriting for events and Health and Fitness Sports Magazine feature writer.