-
Creative Director
The Toland Group
Oxnard, CA
Dec 2013 - Present (11 years)
The Toland Group (TTG) is a full-service creative company that specializes in graphic design, audio/video production and website/application development. TTG oversees many national accounts including: Toyota, Honda, NASCAR and Skyline Home Loans
Responsibilities Include:
• Collaborating with executive leadership, account teams and vendors to develop compelling creative work that supports the strategic vision of our clients.
• Defining and managing organizational workflows to ensure effective and efficient execution of client projects.
• Mentoring junior designers to build creative competence at all levels to ensure agency meets deadlines in a fast-paced environment.
-
Owner/Creative Designer
Camarillo, CA
Sep 2000 - Jun 2013 (12 years 9 months)
805 Web Design was founded to develop the unique surfing/farming style of Ventura County into clients' identity packages. As an end to end agency, 805 Web Design worked with small business to develop and execute marketing initiatives through traditional and digital channels. Clients included: Young Presidents Organization, Island Brewing Company, Global Freight Solutions, Inc and Bread Basket Cake Co.
Responsibilities Include:
•Mapping customer journey to identify influence points and marketing tactics to construct cohesive marketing plan that includes website and e-commerce optimization.
•Conceiving unique customer experiences through print and digital mediums to boost brand heat and promote user conversion.
•Creating and maintaining a consistent design ecosystem while incorporating new concepts into seasonal themes, monthly campaigns and individual client branding.
-
Lead Designer
Westlake Village, CA
Jan 2009 - Sep 2012 (3 years 8 months)
DM&A is a creative communications and marketing company focused on building meaningful customer relationships. Clients included: Opus One Winery, Kinamed Medical and Laube Technologies
Responsibilities Include:
• Leading design efforts for web, print, packaging projects that included inventing a proprietary media player.
• Working with developers, photographers, and copywriters to ensure the usability, consistency, brand relevance, and functionality of the finished product.
• Crafting impactful branded collateral pieces to support in-agency business initiatives.
-
Art Director
Aspen Media
Irvine, CA
Mar 2001 - Jan 2004 (2 years 10 months)
Orange County boutique firm specializing in real estate marketing, small business web development and Flash programming.
Responsibilities Include:
• Headed development on all large design and multimedia projects, eg. annual reports,
web based classrooms, interactive student manuals and catalogs.
• Created a multi-media real estate marketing program that consisted of a year round
postcard package that guided mail recipients to web coupons. This increased the
client’s web presence and collected more information for their database, as well as,
increased Aspen Media’s printing profits with minimal creative labor cost.
• Assisted in the creation of many flash based applications including: a car auction API,
interactive map of the wine regions of Italy and various user interfaces for navigation.