Khatera Chan
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About
Multidisciplinary and exceptional marketing professional with a distinct combination of creative and analytical skills. Innovative and enterprising in electronic and print media creation, written communication, advertising, public relations, and brand awareness and recognition.
Specialties: Marketing, Graphic Design, Advertising, Publication Management, Editing, Print and Online Communication, Community Outreach, Public Relations, Adobe Creative Suite (InDesign, Photoshop, Illustrator) Micrsoft Office (Word, Excel, PowerPoint, Publisher), Records Management, Database Administration, Queries/Exports, Spreadsheets/Reports, Import/Export Database, Order Entry, Shipping processing, Bill of lading confirmation, Office management, Accounts Payable, Accounts Receivable, Letters/Mail Merge, Bulk Mailings, Telephone support, Microsoft Small Business Management, Microsoft Outlook, Microsoft Windows Professional, Adobe Acrobat Professional, Raiser’s Edge -
Education
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BA Business AdministrationCSULB2003
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Experience
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Social Media & Marketing AdministratorCerritos, CASep 2015 - Present (9 years 2 months)Social Media Management
- Oversee company interactions with target audience by driving content strategy that align with business goals for social media platforms.
- Devise and implement monthly content calendar, campaigns, as well as impromptu posts to increase brand awareness and community engagement.
- Strategize quarterly social ads for lead generation and brand awareness; collaborate lead nurturing system with sales team to move leads down the sales funnel.
- Analyze engagement data, identify trends in customer interactions, and plan campaigns to grow social platforms.
- Perform continued research on current benchmark trends and audience preferences.
2021 Social Media Summary
- Increased new followers an average of 45.9%;
- Increased engagement an average of 197.8%;
- Increased impressions an average of 719.5%.
2021 Lead Generation Summary
Ads generated 152 lead submissions, 85 of which were converted to hot leads; 2 converted to sales -
Marketing & Chronicle CoordinatorLong Beach, CAJul 2011 - Mar 2015 (3 years 8 months)Highlights:
- Initiated and created a marketing production calendar and distributed to all employees concerned.
- Increased brand awareness, board confidence and donor participation with print, electronic and online marketing.
- Increased monthly publication advertising a total of 24% and total number of subscriptions over two fiscal years.
Print Marketing, Brand Awareness & Graphic Design
(Invitations, Banners, Posters, Flyers, Brochures, Event Programs, Annual Reports, Direct Mail, Logos, Slideshows, Presentations)
Online Marketing, Design & Public Relations
- Website design, update & analytics
- Regular e-mail & social media communication
Jewish Community Chronicle Monthly Publication
- Monthly supplemental theme, content & layout design
- Article & press release procurement & editing
- Community outreach & communication
- Advertising promotion, creation & design -
Administrative Sales SupportInno Advanced Car RacksTorrance, CAJul 2010 - Mar 2012 (1 year 8 months)
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Financial Development AssistantAmerican Red CrossLong Beach, CAApr 2008 - Apr 2010 (2 years)
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Administrative AssistantUnited IndependentApr 2005 - Apr 2008 (3 years)
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Personal BankerBank of AmericaJul 2001 - Apr 2005 (3 years 9 months)
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Assistant ManagerJiffy Lube InternationalJun 1996 - Jul 2001 (5 years 1 month)
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@kzubin, member since 2015
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Followers 1
