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Senior Manager, Product Design (Core Experiences)
San Francisco, CA
2022 - Present (3 years)
Series E funded startup (valued at over two billion dollars) for fleet management hardware and software solutions.
• Leading the product and service design efforts to broaden our reach to a wider range of logistics industries.
• Guiding the product design discipline across our core experiences.
• Managing a team of 5 product designers.
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Staff Product Designer
San Francisco, CA
2020 - 2022 (2 years)
Series D to Series E funded startup (valued at over two billion dollars) for fleet management hardware and software solutions.
• Leading the 0 to 1 initiative for creating solutions for dispatchers and fleet managers.
• First Staff level hire on the design team.
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Head of Design
San Francisco, CA
2019 - 2020 (1 year)
Seed to series A funded CannabisTech B2B startup for cannabis and hemp manufacturing.
• Crafted an in-house rebranding to improve design quality and market positioning that resulted in a 275% increase in web traffic.
• Collaborated on re-focusing strategy from manufacturing software to supply chain platform as part of company leadership.
• Established tools (Miro, Coda, and Figma), and processes for collaboration as a distributed company.
• Architected a scalable UI design system in coordination with Product and Engineering.
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Director of Product Design
San Francisco, CA
2018 - 2019 (1 year)
Series A funded InsurTech B2C and B2B2C startup that was a finalist at TechCrunch Disrupt SF 2017.
• Built a comprehensive brand system that aligned design and growth strategy and reduced the messaging tension between our B2C and B2B2C efforts.
• Architected a scalable UI design system in coordination with Product and Engineering, which significantly reduced Engineering costs for customizing insurance quoting engine for each carrier.
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Senior Product Designer (Team Lead)
San Francisco, CA
2017 - 2018 (1 year)
Series B funded B2B2C startup with a SaaS finance and marketing product for small businesses.
• Collaborated cross-functionally with Product, Engineering, Sales, and Customer Success to improve the customer experience and raise NPS from negative double digits to positive double digits.
• Nominated as Employee of the Month for June 2018 and July 2018, a company-wide recognition.
• Implemented processes for user feedback with Sales and Customer Success, pencil/paper for UX
exploration, Sketch for UI design, and InVision Enterprise for prototyping and Engineering handoff.
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Design Director
San Francisco, CA
2014 - 2017 (3 years)
iOS software design and development company with B2B clients and their own B2C apps.
• Featured by Apple in the App Store, and in the U.S. by Jim Dalrymple, MacStories, AppAdvice, and MacSparky, and internationally by AppGefahren, AppEvent, Guyedwire, and MakeMac.
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Creative Director | Partner
San Francisco, CA
2008 - 2014 (6 years)
Multi-disciplinary creative agency with B2B and B2C clients.
• Grew a creative agency to a million dollars in revenue with clients such as University of California, FishEye Wines, Women 2.0, Levi’s, Big House Wines, Public Health Institute, and Tiësto.
• Led Stanford Jazz Workshop projects that resulted in 2011 having the most enrollments ever. 2012 saw a 10% increase and 2013 was yet another record year.
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Content Manager of Web Marketing
Daly City, CA
2007 - 2008 (1 year)
B2C public tech corporation that’s the leader in pro audio/video with Pro Tools and Media Composer.
• Crafted the international digital launches for new products and new product categories, such as Pro Tools 8, Venue, Eleven, Transfuser, and Structure.
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Product Specialist (New England)
Boston, MA
2006 - 2007 (1 year)
B2C public tech corporation that’s the leader in pro audio/video with Pro Tools and Media Composer.
• Trained employees and executed in-store marketing at New England region Guitar Center stores.
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Visiting Artist Coordinator of the Music Technology Division Office
Boston, MA
2004 - 2006 (2 years)
Largest independent college of contemporary music in the world.
• Planned and implemented promotional campaigns for Music Technology Division events.
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Recording & Mixing Engineer
Boston, MA
2005 - 2006 (1 year)
Music studio in Boston with clients such as Bobby Brown.
• Recorded and mixed music projects for studio clients.