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Matic (2019)
As Director of Product Design at Matic, I led an in-house rebrand of the company. Matic needed a brand that was extensible as part of a brand family that supports the unique messaging challenges of B2B relationships with mortgage servicers and B2C engagements with individual homeowners.
The rebrand included logos, color palettes, typography, illustration and iconography styles, a completely new public marketing website, core marketing asset designs across digital and print, the foundations of a design system, and more.
