The previous website for FishEye wines must have had grand ambitions in a creative/imaginitive vein, but unfortunately was doing little to help (rather it’s probably a hindrance) FishEye grow upon its immense distribution reach and existing brand recognition equity. Utilizing many outdated technologies (such as Flash) and techniques (the unique navigation) had left FishEye unable to properly introduce itself to modern day consumers, who were using iPads, iPhones, and other mobile devices to surf the web.
They key to the new website was that the brand image was better refined to clearly convey the lifestyle and vision that appealed to its target audience, and allowed consumers to interact with the brand on a routine basis via Facebook, FIshEye news and wine updates, and more.
