Yannick Lenormand

Exploring the future of the built environment

(formerly WOOX Innovations) - Hong Kong Gibson Innovations is a Gibson Brands company and a brand licensee of Royal Philips. Senior AD Lead Trends Analysis & CMF for the Headphones and Portable Audio categories across brands - GoGear, Philips, Philips Fidelio, Trainer, Onkyo and Gibson.

Philips Design - Hong Kong Creative lead for the Citiscape collection. Knowledge building around lifestyle changes and consumer behaviors. Global and regional markets with emphasis on LATAM and BRIC. Definition of design strategies and design executions of new propositions for the Philips Lifestyle Entertainment Portfolio. Inspiring Product, Communication and UX design teams. Initiated Social Media activities (Instagram, Facebook) for Philipssound. (Philips Lifestyle Entertainment, P&G Japan, Worldkitchen, CEC Sangfei)

Founder and leader of the NPD & Innovation Department Leadership role with an emphasis on Out-Of-The-Box thought and detail-oriented execution. Responsibilities across international Landor offices. Brand Experience Design. Innovation in product, packaging, BI, BE. (Decathlon Oxylane group, France Telecom, Orange, Philip- Morris, Reckitt Benckiser, P&G, PMU, Danone, Brasseries Kronenbourg)

Healthcare, Toy design and Consumer electronics

- Roger Tallon