Kyle Frazier

Business Development, Art Direction, Apparel Design, Graphic Design, Packaging Design, Footwear Design, Photography, Brand Identity, Branding Strategy / Execution, Social Media, Worked directly with Clients, Artists, Retailers, Professional Athletes and Celebrities to get feedback on branding and product positioning.

Design Footwear, Apparel & Graphics. Trend, Working Proactively with Management developing new concepts into innovative designs to nail target market specific buyers/consumers, identifying key looks, colors, and fashion styling. Produced several designs that opened new accounts and increased sales. Attend Global Sales summits, trend shopping for line building in major global markets USA and Asia, Attend major trade shows. Worked globally with the different regions to initiate new footwear business development and pitches to licensees and Distributors.

Designed Skate, Lifestyle and Technical Footwear. Worked with Professional Skaters, Ray Ban and Diamond Supply Company to get feedback on the product collaborations. Worked closely with Apparel department to coordinate style direction. Spec Materials and Coordinate Schedule from Concept to Production.

Capitalized on Urban Lifestyle and Athletic Trends to Design fresh, Profit making Footwear. Featured shoe on WGSN for trending concepts. Spec Material, while improving cost/value profit margins with designs to take advantage of import duty structures. Coordinate schedule from Concept to Production.

Traveled Domestically and Internationally, Market research, utilizing Trends to Design a Global product line. Design Footwear Apparel & Graphics, Spec Material & Applications from Concept to Production. Learned a great deal about materials, colors, and textures as well as working with a great technical group to learn the finer points of fitting and comfort.

Design new urban fashion athletic styles for Footwear fusing signature Apparel & Graphic illustrations, Spec Material & Applications from Concept to Production. Worked with developers and factories to execute designs and Blueprint manipulation.

Execute Trend forecasting, market research, material and color development for Cleated, Adidas Originals, Basketball, Training & Kids Categories. Prepare Design CADs for Retailer SMUs and internal International Product Line Reviews.