Krysta Doerfler

• Responsible for creating strategic marketing materials, which includes brochures, email communications,
interactive infographics, and user interface (UI) designs
• Collaborate with all relevant stakeholders to identify strategic product marketing opportunities,
and engage with subject matter experts for content generation
• Manage the production of training videos, which involves working with colleagues to develop the script,
editing audio and video, and preparing for final production
• Key brand ambassador evolving the brand identity and ensuring consistent messaging throughout all materials
• Supervise a production artist by providing coaching and creative direction, and managing efficient project schedules
• Successfully met a specified deadline to rebrand The Yield Book marketing materials after the acquisition

• Designed logos, identity systems, and marketing material for a variety of small businesses and
non-profit organizations
• Met directly with clients to understand their needs and help them build an effective brand strategy
• Effectively transformed sketch work into digital artwork using Illustrator and Photoshop

• Conceptualized and designed article layouts in regular and special issues and DVDs
• In-house photographer of products, materials, and step-by-step processes to supplement the articles
• Assisted the art directors and editors with the preparation of photographs and drawings for article layouts