Kristin Berkery, Co-Owner, Publisher at Rallycross360.com in Sacramento, CA

About

What is a hybrid marketer? A well-rounded marketing professional with excellent writing skills and a strong understanding of business, IT, and human behavior.

I'm the person in the background who makes sure the project goes off without a hitch. I've worked in marketing and desktop publishing across six different industries (publishing, technology, automotive, nonprofit, construction, and education) over the last 20 years, so I can design and write about virtually anything.

A small sample of client design projects: http://www.coroflot.com/kristinberkery

I love to be creative and to learn about others' small businesses. I answer a lot of technical and Internet marketing questions for colleagues and friends. Every day I use social media and e-commerce to promote ideas and ventures.

Examples of my research and writing in the horse business: http://www.ilovehorses.net

Twitter: https://twitter.com/majorskyy

Google+: https://plus.google.com/105421857355071383978/posts

Education

Bachelor of Science Business Administration

Notre Dame de Namur University

1993 - 1995
studied Journalism & Business

University of Missouri-Columbia

1991 - 1993

Experience

Co-Owner, Publisher

Rallycross360.com

Jul 2013 - Present (11 years 4 months)

My business partner and I launched Rallycross360.com on July 1, 2013, to grow rallycross racing in the U.S. and to connect drivers and fans. The site provides the latest updates on all the major rallycross racing series, engages fans and shares their perspectives on the sport, and promotes drivers/teams and their sponsors by using the most current web marketing tools and expertise to connect them with their audiences.

Stay tuned for some exciting new developments.
Contract Designer

Portland State University

Feb 2013 - Present (11 years 9 months)

I design marketing materials for the Resource Center for Students with Children.
Product Reviewer & Brand Ambassador

DownDog Boutique

Aug 2012 - Present (12 years 3 months)

I'm assisting with the launch of a new online yoga clothing retailer by reviewing products and spreading the word via social media. Right now the focus is on reaching customers with Facebook and Pinterest.
Editor and Publisher

ilovehorses.net

Feb 2011 - Present (13 years 9 months)

I've combined my 17 years of experience in website development, graphic design, and Internet marketing with 20 years of editing and writing to create ilovehorses.net, a blogazine about the relationships between people and horses and the influence horses have had on art, history, movies, and everyday life.
Designer

Kepha Resources

Sep 2008 - Present (16 years 2 months)

I provide web technology, desktop publishing, and marketing services to Catholic, Protestant, and Evangelical congregations and their consultants that are seeking to raise funds for large projects. Kepha is based in Houston and I work from my office near Sacramento, CA.
Freelance Writer

Self-Employed

Mar 2012 - Feb 2013 (11 months)

I collaborated with professional driver Tanner Foust on a book that would recount some of the funny and exciting stories from his career. The project is on hold.
Writer

Stay at Home Mom/Writer

Mar 2005 - Aug 2008 (3 years 5 months)

I started a family and began freelance writing about families, parenting, and other related topics.
Marketing Manager

Woodwork Institute

Dec 2001 - Mar 2005 (3 years 3 months)

I was marketing manager for a nonprofit association that set quality standards for millwork projects in the public sector. My responsibilities included publishing quarterly newsletters and a twice-yearly glossy magazine, along with regular press releases and other marketing materials.

With the input of the board of directors, I redesigned the organization's logo for its 50th anniversary. I wrote and directed their 2004 promotional video.

I researched and wrote articles about everything from prize-winning architectural woodwork to environmental certifications in the construction industry. I was also involved in the planning of the association's annual membership conference.
Contract Intranet Designer

Intel Corporation

Jan 2001 - Sep 2001 (8 months)

I worked with five other co-workers at Intel to develop an intranet site to meet the needs of 10,000 Intel employees around the world.
Requirements Analyst

Autovia Corporation

Mar 2000 - Dec 2000 (9 months)

I collaborated on a team of five to create a graphical user interface for a dotcom that listed up-to-the-minute automotive parts inventory for repair shops. I attended the SEMA show in Las Vegas in 2000 for the company. Autovia went out of business in early 2001.
Web Designer

ZLand Inc.

Jun 1999 - Mar 2000 (9 months)

I provided technical support to sales staff and designed business websites for clients of a short-lived application service provider based in Aliso Viejo, California.
Publisher

Arabian Horse Interactive

May 1996 - Sep 1999 (3 years 4 months)

After finding it difficult to get a job in publishing after college, I started my own online e-zine about my passion, horses, and help defined the niche in Web 1.0. I managed around 30 advertising clients and published content for a daily audience of 1,000. I contributed research to an article written by acclaimed author Laura Hillenbrand for Equus magazine that discussed the realities of show horse abuse in the late 1990s, before many people were talking about it.
Editorial Assistant

Arabian Horse World

Sep 1993 - May 1995 (1 year 8 months)

I began my publishing and marketing career at Arabian Horse World magazine, which was a dream come true. I worked with Denise Hearst, Mary Jane Parkinson, Jan Shuler, Nat Gorham, and the magazine's designers in editing and layout of articles and assisted in every area of advertising.

Skills

Elsewhere on the Web

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On Coroflot

@kristinberkery, member since 2013

Following 1
Followers 2

Kristin Berkery

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)