The Woodwork Institute asked me to design a new logo for their 50-year-old organization that would appeal to design professionals but still have the feel of high-end architectural millwork.
A full-color calendar I created featuring high-end architectural millwork projects that were based on the Institute's standards.
An article about environmentally-friendly construction materials I wrote for the Woodwork Institute's twice-yearly glossy magazine. I oversaw the designer who did layout on the magazine.
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An article about environmental certifications for construction materials that I wrote for the Woodwork Institute's twice-yearly glossy magazine. I oversaw the designer who did layout on the magazine.
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Woodwork Institute

As Marketing Manager at the Woodwork Institute, I helped the 50-year-old nonprofit organization redesign its corporate identity with a new logo, website redesign, and updated marketing materials.

I also wrote, edited, and provided art direction for the association's twice-yearly glossy magazine, Archetype, which reached thousands of architects in the western states. I also designed and edited membership directories, newsletters, and an annual full-color calendar featuring high-end construction projects.

In 2004 I wrote and directed a 10-minute video that promoted the organization's services to the architectural community.

Kristin Berkery
Co-Owner, Publisher at Rallycross360.com Sacramento, CA