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Lu mini inspired by Cirque du Soleil
The story of the brand started off with the simple question of how to take a world wide recognized brand like Cirque du Soleil and make it baby friendly?
So I created a line of characters that essentially that would create an all over pattern used as the staple branding feature of the brand. Each character has their own story and each item would show case a mini story about one of the characters.
The attached work is my initial brand presentation to Cirque du Soleil.
