Kristel Da Silva Curran

Continues to hone copywriting skills targeted towards local and international markets. Developed creative ideas and copy for a number of mediums and clients including Vodacom Tanzania, Toyota, Southern Sun Dar es Salaam and Wakame Restaurant (Dubai).

Improved copywriting skills while developing and executing creative concepts for Business to Business, and Business to Consumer, campaigns. Developed collaborative skills while working on numerous projects including ads, flyers and web content for Hudson's Bay Company, Canadian Blood Services, and Canada Investment and Savings.

Enhanced media copywriting skills while writing ad copy, press releases, public service announcements, radio spots and brochure copy. Developed innovative and organizational communication skills while assisting on event publicity and marketing campaigns. Improved inter-personal skills while liaising with event programmers, media representatives and community partners.

Managed all advertising and promotional materials for Southern Sun Hotel Dar es Salaam. Also coordinated and moderated all social media for Southern Sun Dar es Salaam, Southern Sun Nairobi and Southern Sun Lusaka.

- CONTRACT Improved management skills while leading Creative Department. Developed main-stream marketing skills while developing TV, print and radio campaigns for local clients including Tanzania Breweries Ltd, Tanzania Distilleries Ltd, Southern Sun Hotel and Tanga Cement.

Significantly improved and expanded copywriting skills while developing and executing creative concepts for General Motors, Nestle Canada, MasterCard, Durex, World Vision Canada and numerous other multinational and pro-bono clients. Enhanced integrated marketing skills while working on Direct and Interactive marketing projects, flyers and brochures for Business to Business, and Business to Consumer, campaigns.