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Freelance Graphic Designer
Edwards Lifesciences
Jun 2014 - Present (10 years 5 months)
Working on a variety of projects for Edwards Lifesciences including: brochures, videos, conference materials and digital marketing.
• Helping to develop updated design standards with Global Brand Management Team.
• Designed print collateral for upcoming surgical tool being introduced in late 2014.
• Developing promotional videos for trade show presentation and promotions.
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Sr. Marketing Consultant - E-mail Marketing
MetLife Investors
Sep 2012 - Jun 2014 (1 year 9 months)
Responsible for creation, management, analysis and metrics reporting of e-mail campaigns.
• Spearheaded integration of Responsys email marketing system with corporate Broker/Dealer database (over 100k records) to maximize customization of targeted marketing materials.
• Continuously improved process and design aspects to increase Unique Open Rate and reduce Unsubscribe Rate to less than 1% overall for nearly 200 campaigns per year.
• Worked with copywriters and Project Managers to improve readability and effectiveness of marketing materials.
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Graphic and Web Designer
MetLife Investors (via Aquent)
Feb 2008 - Sep 2012 (4 years 7 months)
Tackled a variety of projects including: web graphics, e-mail designs, flash and other electronic media in addition to traditional printed collateral.
• Designed B2B, Internal and Retail materials for printed and digital marketing platforms.
• Created product style guides and branding elements to maintain consistency and build brand awareness for product offerings as well as MetLife in general.
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Studio Manager
CAPS Association, Inc.
Jan 2007 - Feb 2008 (1 year 1 month)
Promoted from Graphic Designer to Studio Manager by exhibiting effective managerial skills and exceptional attention to detail.
• Oversaw studio photography schedule for all Kawasaki products.
• Worked with Kawasaki to maximize productivity of photography teams on multiple shifts (10-20 staff).
• Hired and managed additional photographers to meet the clients’ production deadlines and budget requirements.
• Created process workflows to maximize efficiency for photography retouching/color correction.
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Graphic Designer
CAPS Association, Inc.
May 2004 - Jan 2007 (2 years 8 months)
After proving my skills and dedication as a freelance designer (Aquent, 2004-2005), I was hired as a Graphic Designer and oversaw the production team for this boutique agency, specializing in Kawasaki products.
• Designed new concepts for Kawasaki projects while partnering with the Art Director, Account Manager and Client to deliver effective and creative designs.
• Responsible for the design and production workflow of client projects, including all Kawasaki brochures, co‑op advertising campaigns, event materials and dealer communication projects.
• Hired, trained and developed staff to meet the clients’ production deadlines and budget requirements.
• Worked with vendors to provide customizable marketing pieces for the Dealer Web Portal. These products allowed dealers to produce promotions with Kawasaki’s look and feel, while decreasing their costs and increasing efficiency.
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Graphic and Web Designer
Aquent
Mar 2002 - May 2004 (2 years 2 months)
Worked in some great design shops, ad agencies and corporate marketing departments through this time period that really enabled me to hone my production skills and art direction. I've worked for 20Ten Solutions, ASRbiz.com, Campbell Mithun, Sprint, DayRunner, Sole Technologies, PacifiCare, Publicis Dialog, Stratamedia, Primedia, Verizon and others.
I used a few agencies (Aquent and The Creative Group) to help me find the work in addition to a handful of freelance clients. The variety of work and clients made me a well-rounded designer that is capable of creating a variety of materials.
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Graphic Design Manager
Prudential Real Estate
Sep 1999 - Mar 2002 (2 years 6 months)
Designed and produced all corporate marketing and communication materials (excluding national advertising). Worked directly with clients and vendors.
• Developed and presented the Real Estate and Relocation marketing strategy/style guides annually to Prudential’s Sr. Marketing Team.
• Managed the design of e-business services/products to coincide with the overall corporate marketing strategy.
• Directed the redesign of the internal (broker) and external web sites that improved usability and user satisfaction by 20%.
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Senior Graphic Designer
Prudential Relocation
Sep 1995 - Feb 1999 (3 years 5 months)
After working as a freelancer for 2 years (1995-1997) I became an integral member of the marketing department by exemplifying dedication, dependability and teamwork.
• Worked directly with the VP of Marketing to develop Prudential Relocation’s first E-Marketing materials. Banner advertising, E-mail as direct mail and hosting AOL Chat Rooms were the first steps in internet marketing for the company.
• Revamped the sales proposal process to add customization options and introduced electronic presentations as a viable sales tool. These modifications improved overall presentation of corporate materials to clients.