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Freelance Graphic Designer
Various Corporate Clients
West Orange, NJ
May 2005 - Present (18 years 8 months)
Presented design concepts to clients, turning analyzed data into effective brand insights with demonstrated success
Ensured deliverables' compliance with brand guidelines and style guides
Collaborated with cross-functional teams to ensure effective, strategic outcomes
Orchestrated end-to-end design process from strategic approach, background elements, illustrations, and deliverables
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Creative Director
Mount Laurel, NJ
Dec 2006 - Dec 2017 (11 years)
Grew sales from 24 to 40 million by re-branding the packaging for an existing product category
Strengthened market share through consistent, successfully designed solutions that unified brands
Designed the rebranding of product category packaging, recognized for entry into Target stores with sell through
Directed project management teams with a hands-on approach in execution and delivery of brands product lines printed in English and other languages, including computer generated mock-ups, and insure timelines were met
Created packaging based on licensed brand guidelines, including the first-to-launch of the Walking Dead products
Conducted photo shoots, oversight of press-proofs, ability to multi-task and juggle many different projects at once
Executed the design and delivery of trade show graphics, standees, trade show magazine ads, and sell sheets
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Assistant Manager of Packaging & Signage
Wayne, NJ
Jun 1999 - Nov 2006 (7 years 5 months)
Impacted sales through the effective R & D, package design, branding, logos, and advertising
Raised brand equity through successful signage and sales promotion for nationwide visual merchandising campaigns
Grew sales from $0 to $31 million on a newly designed product category from inception to release
Managed a team of seven artists, hands-on, from inception to release of 38 packages under tight deadlines
Assisted in press-proof oversight with outside vendors, directed photo shoots for still life and model photography