Keith Harris

Serve as lead digital marketing strategist by collaborating with internal and external resources to synthesize marketing campaigns and initiatives, recommending digital best practices for optimal results and client experience. Provide website and social media administration with primary support of online marketing and communications, e-commerce, customer service, business development, online community and social media, web workflows, user experience, reporting and analytics.
• Ownership of the total digital marketing strategy of Firstbanks.com. Provide strategic leadership and execution for website, social media and marketing digital tools supporting lead generation activities and client experience.

Develop and implement the strategic online marketing plans for StaplesPromotionalProducts.com. Work with Marketing Specialists, Marketing Managers, Merchandising, the C2 Creative Agency and Staples Channel Support to develop and implement digital and traditional marketing campaigns and sales tools to support the small and mid-market growth of Staples Promotional Products. Influence customers' perceptions and shopping behaviors both inside and outside of stores as well as online.
• Ownership of the total marketing strategy of StaplesPromotionalProducts.com, the creative execution of projects and the measurement of all campaigns.

Oversaw sales and manufacturing of premium products offered in over 45 major markets. Managed day-to-day operations of ISP teams, distributing workload, managing team sales performance, and progress.
• Maintained and fostered positive working relationship with stores through regular store visits.
• Established, maintained and built relationships among staff and store associates, fostering greater relationships.
• Provided training, promotional materials and reports to store personnel for various experiential marketing events and shows, developing new business.

Ran Lifestyle marketing company specializing in a full range of services, including digital consulting, experiential marketing and sponsorship activation, creative development and production, strategic planning and research, product placement, brand consulting and web development. Built brands targeted to consumers that lead masses to the latest product, service and cultural trends.
• Marketed to businesses, meeting marketing objectives, growth strategy, and competitive positioning.

Led, strategy and daily operation of digital media department, including websites, mobile strategy, mobile applications, social media, email marketing and e-commerce. Managed all aspects of digital media projects, including brand management, department and vendor relationships, resourcing, project costs, timelines, strategy, creative and UX design, technical development, QA, execution, and analytics. Identified/managed opportunities for monetizing content/brand across spectrum of digital. Established clear and meaningful targets for digital growth.
• Managed and supported digital media staff in publishing content, creating and executing promotions, offers and campaigns, designing graphics, building HTML, webpages, emails, and copy as needed, ensuring best strategies and applications were utilized.
• Oversaw all Rams' top national sponsorship accounts, including daily relationships and fulfilled elements of sponsorships. Managed $4M in sponsorship accounts per season by closing new and renewed sponsorship agreements and integrating pro athletes in programs.
• Drove renewals for marketing programs by managing marketing and sales client relationships, increasing revenue.
• Provided client-focused operational expertise to develop, strengthen and execute campaigns to accelerate revenue growth and generate efficiency for industry-leading brands.
• Worked cross-functionally with all departments creating content campaigns, comprehensive packages for sponsors and ensuring a high level of internal communication relative to sales activities.
• Recognized by NFL offices for numerous best practices in marketing, advertising, sales and event creation.
• Improved website performance growth with respect to creating new revenue streams, cultivating existing revenue opportunities.
• Focused on fan engagement across all digital platforms, including website, mobile and social, identifying marketplace trends, new technologies, and competitive forces, assessing impact on business.

Managed national and local accounts. Fulfilled elements of sponsorship and served as marketing and sales department player opportunities liaison. Executed events, including but not limited to: pre, in and post-game fan engagement activities, sponsor parties, sponsor promotions, game day giveaways, draft activations and training camp. Ordered team merchandise and managed team merchandise-tracking system. Conducted market research and analysis. Manage business related web content and projects.
• Closed $100K — $200K new sponsorship sales per season by leveraging existing sponsorship accounts.
• Designed and negotiated marketing programs, maximizing brand exposures through variety of mediums, including digital, event marketing, point-of-sale, merchandise, on and off-premise promotions, media, and sweepstakes.
• Developed and executed marketing and fan programs, increasing fan base and generating revenue while supporting corporate sales, ticket operations, premium seating, stadium management company, merchandise partners, community development, digital media and game entertainment departments.
• Collaborated with VP and Director to manage community and foundation appearances/involvement for Rams players and personnel.
• Work to strengthen and increase impact in the community. Developed new community initiatives and supported NFL community programs.
• Managed dome staff, community volunteers and developed partnerships with corporate entities for gameday giveaways.
• Supported VIP relations (Sponsors, Stadium events, Community events, Celebrity events)

Contract Position - MIS Group and Corporate Engineering.