As a one-stop shop for Ram fans to stay up to date on the newest additions, the St. Louis Rams featured a interactive social display on its site to capitalize on the massive social following of the club. The page included social content from official Rams accounts, coaches, players, fans and the media that used certain hashtags, as well as posts that included “Rams” and #gorams.
The social hub also featured live video content, player bio sections with quick facts and video, and an official content section that displayed posts from coaches and the @Stlouisrams account. It concluded with a map to show in real time where people were talking across the country about the team. Users were given an opportunity to follow official St. Louis Rams social media accounts, tweet with hashtags and see other fan content. This created an opportunity for the Rams to continue a social relationship with users and encourage more engagement.
