KRISTINA McGLOSSON

• Manage and mentor a team of junior and senior in-house writers and contractors in the development of concept and copy for an industry-leading, purpose-driven brand.
• Concept, write and help drive strategic direction of content for omni-channel communications for lead gen, product development and events.

• Led internal brand creative team responsible for developing high-quality email, direct mail, landing pages, banner ads, sales collateral, convention booths, brochures, videos.
• Collaborated with creative team, account managers, project managers and clients as well as multiple external agencies to ensure brand continuity across a vast array of tactics.
• Coached and mentored team to create marketing communications that provide a more compelling customer experience and in line with our brand guidelines.

• Led a creative team of 10 writers, art directors and designers responsible for developing direct mail, journal ads, sell sheets, convention booths, interactive visual aids, apps, videos, games, sales force incentive programs, training/educational tools-driving the blockbuster brand Cymbalta to a billion dollars in sales in just 2 years post-launch.
• Led pitch team and day-to-day operations for mega brand Botox's migraine, overactive bladder and post-stroke spasticity business, increasing agency revenue by $5 million.
• Developed and delivered one of the most talked-about direct mail presentations to Cymbalta clients, leading GSW to pick up $1 million in direct mail business for the first time.

• Concepted, wrote, art directed and executed print, radio and TV advertising for local, regional and national retail, healthcare, financial, educational, business-to-business and non-profit accounts.
• Collaborated with various regional shopping center clients as their primary point of contact, managing their creative campaigns as well as their communication strategies, plans and budgets.