Interactive game was developed, using characters representing different types of painful symptoms patients might describe to their physicians. The game was very popular, often with lines of doctors waiting to play and compare their scores against their peers.
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The Eyes of Pain (print ads, posters, convention booth, interactive game)

Depression hurts. It is a real disease that affects real people with real emotions and real pain. This campaign focuses on how Cymbalta has a support program to help because treatment requires more than just a medication. Included in the campaign were print ads, sales tools, direct mail, convention booths and interactive video games at the conventions.

Available
Freelance, Full-time
KRIS McGLOSSON
Creative Director/Copywriter Columbus, OH