Beautiful, attention-getting ads highlighting Cymbalta's ability to not just treat the emotional symptoms of depression, but also the painful ones that patients often don't even realize are connected.
Beautiful, attention-getting ads highlighting Cymbalta's ability to not just treat the emotional symptoms of depression, but also the painful ones that patients often don't even realize are connected.
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Silhouette (print campaign)
Created an attention-grabbing campaign for Eli Lilly's billion dollar blockbuster drug, Cymbalta. The ads informed healthcare professionals that patients with depression often present first with pain symptoms. Unlike other drugs on the market, Cymbalta treats both mood and pain.
