Elder-Beerman stores was opening a new, more upscale store and wanted to create a series of ads to highlight key brands they would be carrying in this store.
Real people were used and interviewed for the ads. They explained why these brands fit their lives.
Elder-Beerman stores was opening a new, more upscale store and wanted to create a series of ads to highlight key brands they would be carrying in this store.
Real people were used and interviewed for the ads. They explained why these brands fit their lives.
Elder-Beerman stores was opening a new, more upscale store and wanted to create a series of ads to highlight key brands they would be carrying in this store.
Real people were used and interviewed for the ads. They explained why these brands fit their lives.
Volusia Mall is a major regional shopping center in Daytona Beach, Florida. They often did lifestyle ads to drive locals as well as tourists into their center. This ad and others in the series won numerous AAF Dayton Addys.
A sidewalk sale/clearance ad for Volusia Mall in Daytona Beach, Florida.
Developed a kids club for Volusia Mall, located in Daytona Beach, Florida. This ad introduced the character, Splash, who was the club mascot. Families were invited to come in and meet him and sign their children up for the program.
Created a special kids club membership card, featuring the mascot, Splash.
Designed and executed a custom costume for the kids club mascot, Splash. He was a large crane who wore swim trunks, flippers and snorkel. Kids loved him!
Created a series of postcards for the holidays, using children in fun animal costumes, for Dayton Mall in Ohio. The series won numerous local Addy awards.
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Retail Experience (print ads, direct mail, program development)
Examples of newspaper ads, direct mail, point-of-purchase signage and a kids club developed for various retail stores and shopping centers across the country.
