Joseph Klucar

Built and lead a team dedicated to producing the best story telling creative through visual representation including print, video and social media. As part of the Marketing Department, reporting to the Senior Vice President, Marketing; Community Relations, responsible for the creative vision, implementation, and execution of the Miami Marlins brand. Oversee the design team, video team, animators project manager and copy writer.

Essential Functions:
• Responsible for leading a highly creative and productive team to develop creative direction, set creative parameters, and
implement a creative experience for the Miami Marlins with a focus on developing branded content and experiences across
all platforms.
• Work within budget parameters to create and maintain an excellent standard for all branded creative that reinforces the
brand vision, values, and positioning attributes while delivering on business goals.
• Creative Director will work with internal key stalk holders [Corporate Sales, Ticket Sales, Suites, Marketing and Digital] to
develop content ideas while still maintaining the creative parameters of the brand.
• Manage internally and externally driven creative.
• Manage project manager to estimate and manage project budgets and schedules.
• Grow and develop talent.
• Collaborate with the Digital team to insure consistent social media experience.
• Work externally with agencies, and other internal and external creative resources to bring the best thinking,
imagination, and creativity to the position.

Conceived and developed this art and graphic design company with emphasis on new business initiatives to establish and maintain clients and provide marketing strategies and solutions.

Clientele; Universal Music, Machete Music, Miami Monthly Magazine, Simply the Best Magazine, Fort Lauderdale’s Riverwalk Blues and Music Festival, Fort Lauderdale/Hollywood Airport, Universal Studios, and The Florida Marlins

Licensed Artist for; Grant Sterling Art Publishers, AG Mobile (American Greetings), Def Jam Mobile, Univision Movil, and BlueMountain.com.

Recruited by this premier advertising agency providing large production print for 500 accounts, reaching 36 markets with $5+ million in annual sales in national advertising, marketing, media and public relations/promotional campaigns. As a lead creative designer, responsible for all aspects of print including branding, logo design, print advertising, direct mail, billboards, packaging and newsletters. Responsibilities also included web template design and video editing. Clientele Trane Air Conditioning, American Standard Air Conditioning & Heating, American Olean / Dal-Tile, Overhead Door Corporation, IBO Boxing, Rick Case Automotive, Bruce Rossmeyer Harley Davidson, and Florida Youth Orchestra. * Spearhead leading edge strategies to advance new business initiatives, transition strategies into tactical plans to drive revenue growth and maximize the image and exposure of AdServices, Incorporated. * Responsible for designing advertising materials including logos, direct mail, brochures, newspaper/magazine ads, promotional flyers and newsletters. As well as photography, video filming and editing. * Key role in providing superior client/customer service solutions. * Recognized for in-depth knowledge of the creative process, with an outstanding ability to manage projects under aggressive deadlines, under budget constraints without sacrificing integrity or a creative edge.

Hired by the largest print sheet music publisher and distributor in Canada with over $5 million in annual sales featuring the best selling artists and record labels serving markets throughout the world. Responsible for all print and digital applications including book covers, print advertising, packaging, animated web banners and business to business solutions via the www.worldmusic4all.com website. Areas of focus included new business development, marketing, budget planning, maximizing revenue, task management, quality assurance, research, staff training, trade shows, and comprehensive client service. * Hired and directed top photographers for in-house photo shoots and with contracted employees. * Exceptional at coordinating and managing multiple priorities and projects accomplishing both short and long range objectives within set and approved budgets. * Wrote copy for marketing materials. * Recognized for in-depth knowledge of creative, current, and customized processes/programs, tremendous with a strong visual and distinctive stylistic approach. * Provided leadership and direction for all assigned programs and organizational goals and initiatives.

Chosen to create and execute original design concepts for this famous print music publisher producing over 2,000 titles with a worldwide distribution and sales of $55+ million annually. Creative design encompassed music/song books, sheet music, educational music products, instructional materials, DVD packaging, DVD menu design, video production and advertising/marketing materials. Emphasis on budget control, revenue, P&L accountability, trade shows, customer relations/management, and implementation of all programs in pursuit of corporate goals and objectives. Hired, trained and directed a staff of 15 including 12 artists and 4 assistants. * As staff manager, reviewed portfolios of new hires and executed annual reviews of 6 new artists. * Developed effective and compelling creative material that reflected artists, companies, and branding initiatives. * As Art Director, continuously communicated and coordinated with music industry executives, individual artists' managers, illustrators and photographer throughout project life cycle. * A visionary leader, conducted monthly cross-department meetings to address design and production issues. * Consulted with clients, identified business needs, and served as a project liaison through the design, development and implementation of each project to enhance quality service and attain client goals. * Built outstanding reputation providing technical, innovative, unique, and cutting-edge graphic designs for the music industry Résumé of Joseph Klucar Page Three