Kenny Lohr II

Packaging shouldn’t be an afterthought
in product design, but should instead
contribute to an overall experience. In this 1 week packaging exercise, I wanted to take a fairly ordinary product and wrap a premium interaction around it. The concept was that while the product is what is actually being used, it is the package that defines the emotion emitted towards the product.

I chose to package microfiber towels
for Audi in order to create a premium
experience around car care for premium
automobiles.

• Industrial Design