Kurt Klenzman

Led the team to develop data-driven, consumer-centric integrated marketing campaigns, and deftly translated business goals into compelling creative strategy.
• Led the planning, transition and responsive redesign of 40 client web sites.
• Developed award winning multi-channel creative campaigns for 40 clients, and Optum and UHC.
• Promoted and maintained health literacy compliance and brand messaging platforms.
• Developed a behavioral science assessment that increased the quality and impact of the creative.
• Developed a more strategic and more relevant creative brief.
• Proven ability to work cross-functionally and to synthesize feedback.
• Collaborated with Content Strategy to drive adoption of the play book and tools.
• Contributed to the UX/UI standards, component development, and Digital Design Pattern Library.
• Presented creative in a compelling and persuasive manner at the executive level.
• Delivered creative innovation and trends to the marketing team.
• Maintained HR requirements and growth of the visual design, writing and production team.
• Developed the external agency RFP and decision-making reference documents.
• Led external agency rationalization and performance audits.

Led the creative department for the agency; Created new business pitch and executive level presentations; led brainstorming; developed time lines and budgets, managed external creative.
• Under my leadership, PROMO/Chief Marketer rated my creative department #13 in the United States.
Clients included: Gold’n Plump, P&G, Qwest, 3M, Schwan’s and Land O’Lakes.

Led a team of art directors and copywriters. Led agency brainstorming, concepting, video and photography art direction
and design; presented to senior-level marketing professionals; managed time lines and budgets; provided forecasting and resource management.
• Clients included: Schwan’s Food Service, Tony’s, Red Baron, Freschetta, Pagoda, General Mills, Suzuki, Coca-Cola.