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Pillsbury Toaster Scrambles
Concept, design and art direction for a wildly successful pilot for (General Mills) Pillsbury Toaster Scrambles. The legendary Coach Toaster Scrambles pilot ran for the entire college football season on the University of Michigan campus. Even the U of M football players wanted the retro gold t-shirts. The creative and messaging was a bulls-eye, and most importantly, the product flew off the shelves.
