The Challenge: Drive awareness and engagement in an employee population for a new product service offering: health care advisor.
The Journey: How do we break through typical health and wellness marketing with a limited budget? After exploring different stock photography styles and treatments, and a headline-only approach. We felt that illustration was our strongest and most flexible solution.
The Solution: Since I created the illustrations, budget was no longer an issue. This gave the campaign a freshness and visual cleverness that was unattainable using stock images. Custom illustrations were created for the 50+ tactics within the campaign.
The integrated campaign included: a web site; monthly health topic e-mails and triggered, condition specific e-mails; direct mail; and environmental materials and videos to support over all awareness.
This Aster Award winning campaign drove the highest-ever inbound call level for Health Care Advisor. It was a successful new product launch.
