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Freelance Designer
KDS Design Studio
Miami, FL
Sep 2010 - Feb 2017 (6 years 5 months)
Product design for a wide range of seasonal products including soft goods, paper goods, home decor. Package design for giftware. Retail gift card programs for POS and marketing
Clients included: Decowraps, Christmas Tree Shops Inc., Bed Bath and Beyond, Buy Buy Baby, Yankee Candle, GourmetGiftBaskets.com, The TJX Companies Inc., International Greetings USA, Dyno Merchandise, Bridge Direct, Jarden Consumer Solutions and Anker Play Products.
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Senior Graphic Designer
DECOWRAPS
Miami, FL
Sep 2014 - Sep 2015 (1 year)
Designed high-end innovative packaging for the floral industry including collateral, promotional dis- plays, marketing brochures and weekly email blasts in fast-paced deadline driven environment * Partnered with Sales team to surpass their productivity goals for clients such as Walmart and Wegmans * Created in-depth presentations and mood boards for clients and trade shows * Collaborated with marketing team for state-of-the art trade show design and installation * Traveled to meet clients to present innovative packaging ideas and understand their brand needs * Prepared files for prepress and overseas production in Columbia and China
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Senior Product Design and Development
CHRISTMAS TREE SHOPS INC. Subsidiary of BED BATH and BEYOND
Middleboro, MA
Nov 2004 - Jan 2013 (8 years 2 months)
Designed and developed wide range of seasonal products including soft goods, paper goods, home decor and giftware sold in over 71 stores nationwide * Managed and mentored team of 4 freelance designers * Developed seasonal color palettes and quarterly trend storyboards presented to buyers * Brainstormed weekly with design team of 7 achieving success in product development concepts * Initiated daily communication with buying team targeting their budget, deadlines and sales goals * Revitalized project management process successfully increasing productivity by 50% * Supervised licensing art program: art buying, contract negotiation and relationship management Package Design: * Developed package design and brand identity for marketing buying team to achieve sales goals * Initiated concept development for retail packaging, POP display and corporate identity materials