Kirubeswaran Ganeshan a.k.a. "Kiru"

Designing graphic content, packaging, infographics and websites. Managing graphic designs from conception to delivery. Concept and design of economic development strategy. Reviewing junior designer drafts to ensure quality. Ensuring brand consistency throughout various marketing projects. Liaising between the marketing and design teams to ensure deadlines are met. Keeping up-to-date with industry developments.

Responsible in creating vector graphics design, logo’s and design pattern for print ready sublimation of customized design for sports. Designing marketing and promotional material for the company. Team uniform/jersey for basketball, volleyball, triathlon, running, cycling, practical shooting, frisbee ultimate, bowling, soccer, varsity school jacket, hoodies, active wear and school P.E. uniform.

Working as a graphic designer and production artist creating art for approval. Also creating original print ready images for vehicle wraps and signs. Running large format digital printers, managing print quality, quantity, and working on different projects simultaneously and completion of job orders within the required production timeframe. Working on internal branding such as website, stationery and social media.

My specialty at this company was to create new brand identity. Design logo, stationery, posters, brochures, prospectus, newspaper advertisements, product packaging and websites. Working directly with the clients thoughtout the entire creative process.

Designing and developing entire retail campaigns. I’ve also directed packaging design, and developed the look-and-feel of art direction for photographers, stylists, and support teams. I have interacted with clients throughout the entire creative process, provided leadership, motivation and mentoring to other creative staff, managed and driven the creative development of advertising, promotional and communication projects as well as managed and directed outside creative resources as and when required. I have experience in liaising with the Account Management team in discussing the client's requirements in order to gain understanding of the target audience and business that the advert is aimed at. I have also worked closely with copywriters and Creative Directors to generate creative ideas and concepts to fulfill the client's brief.

Leading a small team to create campaigns, design & conceptualize a marketing magazine, created various collateral & direct mailer pieces for both consumers & business-to-business audiences, art directed, designed & produced comprehensive print advertisements.

Visualized and created designs, logos, illustrations, layout, data entry, screen-printing, flex board work and transit advertising. I also handled the Design Studio as a Visualizer, and came up with innovate and creative ideas and concepts.

Working with Account Management and Creative staff in the development and art direction of multiple annual reports, working with several companies to develop a marketing presence with identity and various collateral pieces. Designing and developed self promotional pieces for the agency including portfolio site design.