Katie Hovland

Design and art direction for print, packaging, and visual merchandising. Full scale graphics for Caudalie boutiques, Bluemercury, Jean Coutu and Sephora visuals for US, Canada, Mexico and Brazil. Art direction and design for campaign and holiday window visuals. Tight deadlines, communication with printers and prduction houses.

• Art direction for seasonal photo shoots • Art direction and design for global Holiday packaging
• Packaging for Sephora Spring sets, 500 PT Set and product sleeves • PR event and Boutique signage

• Seasonal accessory/RTW booklets • Special event invitations, menus, promotional collateral
• Packaging design • International special event signage
• Apparel graphics and hang tags • Seasonal ecomm retailer refresh
• Billboards/hoardings • Illustration for special projects

• Handbag and accessory design for: clutches, satchels, cosmetic bags and totes
used for seasonal and body care giftsets.
• Packaging design for seasonal fragrance and body care giftsets.
• Trend research and mood boards for seasonal fashion and design trends.

• Retail windows & instore signage
• Package design illustration
• Design, layout and production for product/event print collateral and web newsletters
• Print production/comping for mock store and meetings

• In-house photo shoots and styling for print and web campaigns
• Retail windows & instore signage for Journeys & Lady Foot Locker
• Web newsletters & web ads for Journeys Men's Coast & Women's Color Collection
• production of retail seasonal guidelines, retail packs & presentations.
• Spring 2012 catalog

Ads I designed were in Rolling Stone and Seventeen.

Art directed and elevated brand image for packaging, print ADs, apparel, product graphics and web design. Designed consumer site to draw customers to retailer’s online stores. Developed brand called Clio Beauty and re-designed the men's brand identity.

Ads I designed were in Seventeen, American Cheerleader, Dolly, Girls Life and Drug Chain Review

www.cliostyle.com
www.whatsnxt.net
www.cliodesigns.com

GRAPHIC DESIGNER 2007 - 2009

Executed project concept, design and production for printed collateral pieces, including working with the photographer on photo shoots. Collaboration with Senior Designer to maintain and develop brand image. Pieces designed include collateral design, advertisements, packaging design, character design, exhibition graphics and illustrations. Created original illustrations for use on various packaging, Ads and printed materials. Worked closely with vendors and suppliers to carry out approved designs to finished production.