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Freelance Graphic Designer / Web Designer and Developer
Jan 2000 - Present (24 years 11 months)
Brand development, website design and development, stationary kits, advertisements, brochures, booklets, broadcast and interactive graphics.
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Art Director / Senior Designer
Jun 1997 - May 2020 (22 years 11 months)
Full service advertising agency located in the Lehigh Valley, (Allentown, PA). Responsibilities include the coordination of production related projects, drafting budgets, delineation of work, overseeing graphic designers and print vendors. Interface with clients to obtain information and facilitate the creative process.
(department) Head a department consisting of 2 Mac Pro networked workstations of which one is an edit bay and one 27" iMac. Systems run varied versions of OS X (required regular system maintenance, troubleshooting, periodic software updates, new software/hardware installation and system configurations). Responsibilities also include maintaining company website and email accounts on both Mac and PC systems.
(work / project types) Work in a variety of mediums including print, broadcast/television, signage, interactive and more utilizing the latest software packages from Apple, Adobe and Media100. Responsible for initial vendor contacts before, during and after project completion (in regards to project objectives and budget constraints).
Areas of expertise include design strategy, framework development, creation of functional consumer friendly design, information architecture and interface design and professional-level multifaceted visual design style.