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Digital Marketing Consultant & Designer
Aug 2003 - Present (20 years 11 months)
Partner with startups and small businesses across the country to create or improve their online presence.
- Document and communicate key planning/program initiation meeting outcomes
- Manage the discovery phase to scope projects for clients by auditing their online presence and identifying areas for growth and improvement
- Communicate with clients to identify needs and evaluate business solutions
- Create project documentation and strategy plans
- Lead and implement process improvement exercises to optimize workflow
- Project management for consumer new digital product launches
- Research competitors to identify potential new product and service opportunities
- Design, build and publish responsive and SEO friendly websites using various platforms
- Develop unique and relevant copy to attract new customers and retain existing ones
- Plan, implement and execute email campaigns utilizing HubSpot, Constant Contact, Omnisend, and various other marketing automation platforms
- Create, curate and manage all published content on blogs and social channels, while monitoring, listening, and responding appropriately to users