Kevin Medina Esquivel

• Discovers and manages new accounts while maintaining priorities of ongoing clients
• Provides visual rebranding for existing companies with updated logos and new social media assets
• Launches new brands for clients, walking them through their customized brand identities and guidelines
• Specializes in Digital Illustration, including iconography sets and commissioned portraiture
• Writes copy, manages site visuals, and designs web graphics for multiple blogs
• Designs merchandise and digital assets for personal online store: www.rebrand.ly/shop-Kilo-KMD

• Simultaneously managed multiple properties in distinct neighborhoods across San Diego, USA
• Held combined responsibilities of property manager, leasing consultant, accountant, marketing lead, customer service rep and more
• Rescued sister portfolios struggling to meet occupancy goals or with staff shortages
• Reduced property spending YTD while maintaining resident retention
• Designed tracking logs for scheduling vendors, turnovers, and maintenance teams for multiple offices

• Relaunched in-house branding, social media presence and physical collateral
• Promoted company by originating a sales support package and constructing digital campaign
• Showcased success stories via custom infographics to display positive KPIs to clients
• Surpassed fundraising objectives by over 100% on multiple direct mail and email campaigns
• Reviewed & edited text content, including blogs, one-sheets, email campaigns, and case studies
• Implemented data gathered through A-B testing to create specialized campaigns for target audiences
• Exceeded leads goals via social media advertising and landing pages created from market research
• Increased clients’ reach and engagement by managing social media accounts and redesigning their branding and online presence

• Consulted with new clients and guided them through the branding process
• Sole designer who created all physical and digital media, start to finish
• Alternated between working remotely out-of-state and physical visits to work on-site