Kevin Blankenship

Creative that tells a story, enhances a brand, changes perception and delivers. Past work has consisted of interactive project management and creative direction, consulting for broadcast projects, storyboarding, writing, strategic planning, art direction and producing radio and television spots, creating content for websites, brochures, newsletters and company magazines for clientele in industries such as oil and gas, martial arts, food, beverage, medical, dental, and recreation. Other writing includes short films, documentaries, and cartooning.

Led multi-channel communication strategies to engage 850 team members, foster a strong company culture, and support critical organizational initiatives, utilizing video production, tailored messaging, and executive communication.

Spearheaded video production and tailored communication initiatives, boosting HR initiative awareness by 30%, employee engagement by 15%, and internal message visibility by 10%.

Led a communications team to achieve a 15% improvement in company-wide communication effectiveness by emphasizing core values and recognizing team efforts while enhancing skills through cross-departmental collaboration, training, and professional development. Composed messaging for senior executives and coached their delivery for broadcast to the company.

Directed communications for the acquisition of Kimray’s top distributor, coordinating live broadcasts for 850 employees and crafting executive messaging to advance key initiatives and events for team members and shareholders.

Oversaw crisis communications for online weather alerts, coordinating leadership responses during local alerts that impacted both shifts of Kimray production, ensuring preparedness for severe weather and campus closure decisions. Authored and recorded crisis communication initiatives for executive management and HR policies during the COVID-19 pandemic.

Generated, shot, and edited all broadcast content for YouTube channel with more than 1,300,000 views. Created promotional brand video work for clients, including Hasbro, Twentieth Century Fox, Bisquick, Star Wars, Comedy Central, and Audi. Featured stories on video work and still images have appeared on Instagram, Smosh, People Magazine Online, Business Insider, Esquire, and The Chive.

Led a team to manage and move the day-to-day traffic, approval and delivery of projects for a 7-million dollar a year advertising agency with 50+ clientele roster that included The Oklahoma City Thunder, Cochlear Americas, OU Medicine, Enlink Midstream, and nonprofits such as Catholic Charities. Provided and allocated resources for the completion of national campaigns and multi-level projects, by pairing writers with art directors to ensure on-time and on-budget delivery. Met daily with creative and account service teams to determine scope of company projects, while setting dates and timing. Created weekly reports to measure productivity of creative teams to plan for upcoming projects. Brokered services and negotiated contracts with freelance writers and designers for completion of client work to maintain project deadlines when short-staffed. Provided daily and weekly updates to senior staff members on projects covering social media, broadcast, interactive, outdoor, and print.

* Instigated built-in revision time in addition to standard timing for all project estimates. This provided a more accurate sense of hourly billing, when and if a project returned with client suggestions or revisions. ROI included 97% accuracy for time spent by art directors and writers, making better use of their time and projects more efficient.

* Created in-house Adobe After Effects lunch and learn program to bolster team skill sets and incite collaboration over current projects.

* Established approval delivery system that requires two days of project review before a project is sent to a client. This allowed for quality assurance, error-free copy, and an internal creative review for senior team members.

Managed delivery, approval, and distribution of all ads across company's North American territories. Implemented communication strategies with PR agencies to uphold and maintain the Devon brand in areas where the company operated. Planned, wrote, and delivered internal and external messaging through broadcast, print, and Internet mediums for company and affiliates. This included speeches and scripts for senior executives that were later broadcast to shareholders. Oversaw and developed company brand for corporate communications to employees and public that enhanced company's image for recruiting and community relations.

* Generated broadcast writing on major projects and reduced production costs with multimedia team 90% by generating work in-house for internal and external company messaging.

* Wrote, storyboarded, and produced "Driving Safety" video based on actual company incident, raising awareness on texting while driving and highlighting safety talks across company business units. In-house production saved $120K.

* Managed and helped launch new company website, increasing awareness by 100% on mobile platforms.

* Coordinated and managed all content from every company department and division while working within team of professionals to deliver weekly status updates and quarterly reviews before launch of site.

Planned, wrote, and delivered internal and external messaging through broadcast, print, and Internet mediums for this company with more than 13,000 employees and 14 affiliates. This included press releases, news articles, and speeches for the company CEO and senior executive team. Established Internet broadcasting as new vehicle for corporate communications to employees and public that made substantive contribution to enhancing company's image.

* Generated all broadcast writing on major projects and reduced production costs with multimedia team 50% by generating work in-house for internal and external company messaging.

* Wrote and co-produced "Declare your Energy Independence" video, increasing awareness on YouTube and receiving more than 110,000 views.

* Wrote and co-produced "Nomac Drilling, A Day in the Life" video series, raising awareness, and increased rig crew recruiting efforts. In-house production saved $100K.

Oversaw marketing support and creative direction for each of five divisions in form of brochures, logos, ad campaigns, copywriting, cartooning, and illustration. Worked within team to deliver internal and external company messaging. Designed two company annual reports, including art direction and photography, and produced under strict deadlines for 10,000 company members.

* Created ad campaign for California School Employees Association, raising awareness by 40% in less than six months.

* Improved corporate image by designing new company Website, increasing customer use 30% in first three months of launch (based on survey data).

Created broadcast writing and supervised production for agency of 15 and 30-plus-client roster. Hired television crews, sound engineers, and talent, provided location scouting, and delivered outside-the-box brand enhancement while working within budgets ranging from $30,000 to $60,000. Expanded agency's product and service portfolio, opening door for additional business with new and existing clients, by adding radio and television work to its repertoire. Created award-winning television image campaign for Delta Dental Plan of Oklahoma, increasing awareness by 55%.

Created branded messaging in outdoor, print, radio, and television mediums for six major client accounts, including Little Caesar's Pizza and Oklahoma City Zoo. Wrote and produced international award-winning radio campaign for Ozarka Water that ran two consecutive years and raised brand awareness by 44%.