The United Way of Metro OKC needed a new image campaign for its volunteer and donation drive. I wrote and designed a series of ads that focused on the positive meaning within the key words they use in their messaging.
Relationships
Choose to care. It's within you.
You may not see all of the good the United Way does for Oklahoma.
But take a closer look.
They unite the single hearted -
care when others forget,
and find elation in the work they do.
Because the United Way is more than just people.
It's people who are united with a common cause.
And with our agency partners, we make a difference
in families by providing activities for the elderly,
big brothers and big sisters for kids who need them and
jobs for the physically challenged. We know making a
difference only takes the power of one. The rest starts inside.
Choose to care. It's within you. The United Way.
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Community
Choose to care. It's within you.
You may not see all of the good the United Way does for Oklahoma.
But take a closer look.
They ease the pain of the sick -
succeed where others fail,
and find unity in the people they work with.
Because the United Way is more than just people.
It's people who are united with a common cause.
And with our agency partners, we make a difference
in our community by providing activities for the elderly,
big brothers and big sisters for kids who need them and
jobs for the physically challenged. We know making a
difference only takes the power of one. The rest starts inside.
Choose to care. It's within you. The United Way.
View PDF
Trust
Choose to care. It's within you.
You may not see all of the good the United Way does for Oklahoma.
But take a closer look.
They re-energize the inactive.
They know that power lies in the individual -
and understand that trust comes from within.
Because the United Way is more than just people.
It's people who are united with a common cause.
And with our agency partners, we make a difference
among people by providing activities for the elderly,
big brothers and big sisters for kids who need them and
jobs for the physically challenged. We know making a
difference only takes the power of one. The rest starts inside.
Choose to care. It's within you. The United Way.
View PDF
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United Way of Metro OKC
The United Way of Metro OKC needed a new image campaign for its volunteer and donation drive. I wrote and designed a series of ads that focused on the positive meaning within the key words they use in their messaging.