Ozarka Water - Radio
This radio campaign was to raise awareness for Ozarka Water. I took a different route on the clean, fresh taste of the product by creating a fictional group of pirates that would do anything for Ozarka Water. The humorous aspect and jingle quality of the spots increased awareness by 44% and won top honors at the regional Addys and the International Bottled Water Federation Awards the following year. The campaign ran successfully for two years.