Kevin Blankenship

This was an awareness campaign to showcase the different coverages of Delta Dental. I came up with an idea of accident scenarios that would require dental work for the subject in the spot. The commercials were so well-received, they were running on the air as late as 2010. The most satisfying aspect of the campaign was that the client had no changes to my concept or scripts, and it helped raise their awareness by 55% that year.

• Creative Direction
• Copywriting & Editing
• Branding & Corporate Identity