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Owner
Huntersville, NC
Oct 2006 - Present (18 years 2 months)
Graphic * Acquires, develops and maintains business accounts to design social media marketing strategies, corporate identity packages (logo, business card, sale sheets, manuals, postcards, etc.) and websites. * Integrates SEO optimization and social media (Twitter, Facebook, YouTube, LinkedIn) into websites. * Provides strategic support to design and launch custom Facebook applications to load custom profile pictures, cover photos, forms, coupons, sweepstakes, and webpages directly into the Facebook platform. * Designs Google QR code and Microsoft Tags for a variety of client applications. * Keeps up-to-date technically to apply marketing trends to the overall business strategy. * Provides presentations to business owners using video conferences or the Apple iPad.
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Manager / Graphic and Website Specialist
Nu-Metrics Incorporated
Uniontown, PA
* Designed all company literature including product catalogs, sell sheets, tri-folds, product manuals and packaging. * Wrote much of the copy for these projects based on intensive meetings with the sales and engineering department. * Provided all graphic support to the engineering, software, manufacturing, administration and shipping departments. * Designed original packaging for the "Nitestar" Distance Measuring Instrument and "Hi-Star" traffic counter. * Coordinated and designed large-scale vector graphics for international trade show conferences arranged freight. * Designed the Graphical User Interface (GUI) for several proprietary software applications. * Coordinated product photography, video shoots and vendor outsourcing for print projects and direct mail campaigns. * Implemented email databases into a monthly Constant Contact newsletter delivered to 20,000+ clients. * Designed and led the creation of a keynote presentation for a Domestic Distributor Conference in Sacramento, CA.
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Art Director / Sales Support
EZ Tear Coupon Books
Cornelius, NC
* Solely responsible for the design of sixteen, 24- page coupon books every quarter across four states. * Re-designed all ads to be displayed, downloaded and printed on the company website. * Designed and maintained Facebook pages for both EZ Coupon Books and Robbins Media Group. * Designed all internal company sales material including business cards, contracts, Powerpoint presentations, special tradeshow handouts, company thank you cards and sale sheets. * Designed and executed a Constant Contact e-blast monthly to customer list to solicit additional sales. * To expand the print division, I frequently sold and designed Facebook pages for customer base. * Shot and edited video of client testimonials and posted them to the company YouTube channel.