Keri Myslinski

Oversee a team of Art Directors and produce multi-channel performance creative for Fortune 500 retail, hospitality, food, financial, and healthcare clients. Co-leader of the company’s DEI Wellness BRG. Client list: Chase, Amazon, Nestle, CVS, SoFi, Anthem, and Marriott.

• Data-driven performance creative strategy background
• CVS Media Exchange CMX template system creation, management, and design.
• DCO (dynamic content optimization) email and digital ad design.
• Adobe Figma and Sketch skill set.
• McKinsey Management Accelerator Leadership program graduate
• DEI Business Resource Group Wellness Leader

Design multi-channel performance creative specializing in CRM. Applied proprietary best practices to create top-performing direct marketing creative for retail, entertainment, sports, food, healthcare, and financial clients. Client list: Hyatt, Southwest Airlines, GAP, Universal Orlando, Nestlé, DirecTV, SoFi, AbbVie, Visa, Chase, Warner Brothers, Canon, City of Hope, Mercer, Under Armour, NFL, and Nordstrom.

• Identify customers’ positioning on the funnel and apply tactics to content strategy and design.
• Created an interactive marketing calendar.
• Audit clients’ current emails and recommend performance amplifiers.
• Client recognition for UX and top-performing redesigns of landing pages, microsites, internal portals, and emails.
• Ideation contributions helped win new client business.

Created direct mail, promotional onsite graphics, and responsive digital designs for retail, travel, and hospitality clients. Client list: Hyatt | Southwest Airlines | GAP | Banana Republic | Old Navy | Zulily | DirecTV

• Redesigned Southwest Airlines Rapid Rewards' credit card
• Design emails and direct mailers
• Design animated banner ads

DuPage Birding Club - Instagram content curator, design, and management.
Fulton Market Consulting - Website design and management, social media, and blog content design.
Taylored Hospitality Solutions - WordPress updates, and design
Catering Chronicles - Brand and logo design, e-book design
LendLink - Email design, HTML coding, and Exact Target deployment
David James Group - Designed award-winning logo
PlaSmart Inc. - Character illustration, packaging and logo design for Gags'n Tricks toy packaging.

Oversaw creative department, envisioned, directed, and produced multi-channel creative for Blue Plate Catering, a Chicago-based event and catering company, and their upscale restaurant tesori. Client list: The Museum of Contemporary Art, The Container Store, Museum of Broadcast Communications, and weddings.

• Tasting and restaurant menus, on-site signage, and promotional materials.
• Email design and e-platform deployment.
• Print ad design, media purchasing, and management.
• Social media management and content creation.
• New business proposals and PowerPoint design.
• Food photoshoots and color correction.
• Developed and managed a cloud-based organizational system for projects, supplies, vendors, and contacts.

Oversaw creative team, envisioned, directed, and produced multi-channel creative for an international photography retail chain. Supported 15 stores nationwide, working closely with managers to meet their unique locations' marketing needs. Worked with e-commerce, sales, event, rental, print, and educational departments to provide creative services to their business areas. Built new branding from the ground up, refreshing the overall messaging to align with business positioning. Worked with outside print resources and product vendors to meet their standards, legal requirements, and brand guidelines.

• Refreshed brand to reflect new brand positioning and created consistency in brand look in all departments.
• Oversaw redesign of their e-commerce site.
• Worked with the educational department to create a new email content strategy to improve click-throughs and product sales and help promote their teacher-student outreach program.
• Digitalized quarterly print magazines and catalogs with product links to the website, which simplified the user experience and lead to increased sales.
• Created an editable signage template system for sales staff, to keep branding consistent.
• Designed and managed new store locations’ illuminated sign installments.
• Used Exact Target e-platform to target customer groups and deploy emails based on variable strategies.
• Increased sales and click-throughs by researching and redesigning promotional and event emails.
• Managed advertising media purchasing and saved the company thousands through price negotiations.
• Copywriting for multi-channel retail marketing.
• Created on-site product videos and deployed them across locations through a software system.
• Intershop Content Management System training for backend creative site management.

Supervised a design team of one and provided design for digital and print channels. Created weekly graphics for e-commerce websites, emails, display ads, social media and print ads, landing pages, brochures, and catalogs.

Designed award-winning branding and advertising campaigns for a B2B integrated marketing agency.

• Created product name, logo design and brand style guide for new eco-friendly plastic
• Created name and branding for an engineering association’s new annual conference
• Created multiple award-winning designs
• Contributed to agency being consecutively named “Top Agency” in B2B Magazine

Skills acquired: Presenting creative, branding design, campaign design, interviewing new hires, website and conference design.

Client list: The Girl Scouts | Navman Wireless | Corn Products | Society of Women Engineers | Association for Laboratory Automation | American Medical Association | Northern Illinois University

Designed retail packaging, monthly catalogs, logos, web graphics and print ads for an international manufacturer and distributor of retail and beauty products.

Skills acquired: Packaging design, product photography and catalog design.

Robert Brandt & Associates - Entertainment and retail ads
RPM Advertising - Automotive ads
Maginnis Design Inc. - Abbott pharmaceutical packaging and weekly wine flyer
Jackson Gray 3 - Internship