Promotional Postcard - Postcard designed for WE, The Society of Women Engineers'(SWE) annual member conference this year held in Orlando, Florida. Sold out the first day. Art Direction\Graphic Design
Brochure - Concept for sales brochure for printing company. I took the idea of the moire pattern that a full color print has when examined up close and interpreted that into nonpareils and other dot like candy (playing off of eye candy). Also incorporated other print marks. Die cuts on the M&Ms on inner spread.
Collateral Design - Created a brochure for Northern Illinois University's business department to help recruit business students.
Billboard Design - Schmaltz a Jewish delicatessen wanted to advertise the opening of their new location. They are well known for their huge corn beef sandwiches. While eating there in preparation for this project it struck me how much meat was actually on it and at one point said it's like a whole cow is on here. Concept\ Art Direction\Graphic Design
Promotional Marketing Design - The Society of Women Engineers (SWE) wanted to attract HR recruiters from the The Society for Human Resource Management (SHRM) Conference. I designed a direct mail piece, online banners, and a tradeshow booth for the show. SWE was hoping to get around 10 leads, when in fact they received 200! People were bringing the direct mail piece to the booth, even though there wasn't an offer or requirement to.
Promotional Direct Mailer - CMMA (Communications Media Management Association) wanted to create a campaign that alerted potential new members that they were one of the selected few non-members invited to join them at their conference. Using their existing name "Agents of Change" I called attention to the uniqueness of the opportunity by creating secret agent personas based on communication positions of the selected attendees. Art Direction\Graphic Design
Promotional Email - CMMA (Communications Media Management Association) wanted to create a campaign that alerted potential new members that they were one of the selected few non-members invited to join them at their conference. Using their existing name "Agents of Change" I called attention to the uniqueness of the opportunity by creating secret agent personas based on communication positions of the selected attendees. Art Direction\Graphic Design
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Print and Promotional Marketing
