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About
I'm an art director with experience in corporate and non-profit communications. My experience extends through B2B, B2C, Healthcare, and non-profit companies. I've worked on 360 omni channel communication campaigns, social media marketing, digital design, and print communications. I'm a creative thinker and always at the ready to deep-dive into finding creative solutions for clients.
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Education
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Bachelor's Communication DesignNew York City College of TechnologyConcentration: Graphic Design
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Experience
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Art Director,New York, NYMay 2022 - Mar 2023 (10 months)Developed art direction for marketing campaign and microsite for Doritos’ Solid Black project. Developed marketing and coordinated with printers for Coca Cola’s Essence Fest activations. Worked on branding assets and helped launch The Home Depot’s Retool Your School 2023 program. Designed social assets and a community health poster for the American Health Association.
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Art DirectorNew York, NYNov 2020 - Jan 2022 (1 year 2 months)Partnered with copywriter and led ideation and creative development for Panera Bread, Cheetos, Funyuns, and pitched social content for Pepsico clients. Took part in the Cheetos Super Bowl War Room. Supported RFP for winning LifeWTR business as AOR.
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Freelance Graphic DesignerNew York, NYAug 2020 - Nov 2020 (3 months)Developed in-gallery COVID signage and coordinate printing with designated vendor. Designed branded promotional and advertising materials for museum campaigns and communications. Developed El Museo’s new online store through SquareUp. Collaborated with the museum to upload some of their collection into the Google Arts and Culture platform in celebration for Hispanic Heritage Month.
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Junior Art Director ResidentOgilvyNew York, NYAug 2018 - Jan 2020 (1 year 5 months)Concepted & assisted in developing campaigns for B2B & B2C brands, and new business clients. Designed marketing and branding materials as well as produced presentation decks for clients such as Samsung, Vaseline, San Pellegrino, IKEA, Ui Path, Arizona State University.
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Art Direction InternOgilvyNew York, NYJun 2018 - Aug 2018 (2 months)Developed comps, mock ups, presentation decks and concepts for a variety of client brands such as IKEA, Nationwide, Thinkpad, Southwest, NewFest and others.
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Graphic Design InternNew York, NYJan 2018 - May 2018 (4 months)Designed flyers, graphics, e-vites and other marketing material for major events hosted by GVCCC, update the GVCCC website, learned the various aspects of the event planning management of a non-profit.
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Marketing InternNew York, NYJun 2017 - Aug 2017 (2 months)Reviewed marketing strategies, created content for site and social media. Participated in brainstorming/ideation sessions for marketing strategies and their upcoming blog series
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Affiliations
4A's MAIP
The One Club
Black Visionaries -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@kelvinmedi31, member since 2023