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Product Marketing Professional
Kelly Masters
Atlanta, GA
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About
I am an energetic, driven and efficient product marketing professional located in Atlanta, GA. I specialize in technology product marketing, campaign management, event marketing and coordination, copywriting and light graphic design.
Specialties: Keywords: product marketing, marketing communications, technology, digital marketing, campaign marketing, campaign management, webinars, graphic design, public relations, content creation, content marketing, event marketing, trade shows, brand development, networking, WebEx, Atlanta -
Education
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Bachelor of Science Merchandising with a concentration in ApparelEast Carolina University2008 - 2012Business Administration Minor
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Bachelor of Science Product MerchandisingEast Carolina University2012
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Experience
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Marketing DirectorDataCloverAtlanta, GA* Strategized and executed overall marketing strategy including (including email, direct, print, event, social, and digital) in support of lead generation, partnerships, brand awareness, media mentions and customer retention * Managed a marketing team of three responsible for developing external collateral * Learned basic coding and built company website via Wordpress over a weekend * Coordinated and executed trade show, event and convention involvement around the country * Worked directly with CEO on an ongoing basis to strategize marketing initiatives * Re-branded the company (previously name Snehta)
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Brand AmbassadorEnterprisesUnited States* Managed on-site promotions across North Carolina for an assortment of global brands * Increased sales revenues during promotions with product placement and direct marketing * Conducted market research and competitive analysis at each promotion
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Skills
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Elsewhere on the Web
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On Coroflot@kelmasters, member since 2014
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Following 2
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Followers 2
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