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Independent Freelance Designer
Various Clientele
Roxbury Township, NJ
Aug 2006 - Present (18 years 3 months)
• Identity and brand collateral for a wide range of independent clients and businesses.
• Design logos, letterhead, business cards, direct mail, brochures, and print advertisements.
• Clients include: WDHA Radio, Reflections Photography LLC, Tiger-Fly Photography, AlphaTech Label Printers, Groton MRI Group, Progressive Diagnostic Imaging, Arleigh Home Tutoring, FreshView Nutrition, A Piece of Cake, J.J.H Massage Therapy, The Home Wizards, Compu-Aid, and Contemplative Outreach, Ltd.
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Creative Director/Ownder
Kelly May Designs
Roxbury Township, NJ
Jul 2005 - Present (19 years 4 months)
• Design custom and creative invitations, announcements, and stationery for all occasions.
• Primary focus on creating designs that bring out the personality and tastes of each individual client.
• Work with private clients, photographers and event planners to create the perfect compliment to special occasions.
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Packaging Designer - Martha Stewart Crafts
Clifton, United States
Oct 2012 - Sep 2013 (11 months)
• Design and manage new and existing packaging and supporting materials for all skus under the Martha Stewart Crafts brand.
• Develop new packaging concepts that work to strengthen the Martha Stewart Crafts brand.
• Communicate with the marketing and art teams at Martha Stewart Living Omnimedia (MSLO) during packaging concept and approval processes.
• Work closely with internal photography producer and MSLO team to meet tight photo shoot deadlines.
• Work with internal compliance team at EK Success to meet all necessary packaging standards and regulations set by Wilton Brands and affiliated retailers.
• Work with packaging engineer at Wilton Brands to decrease packaging damage during drop testing.
• Manage packaging re-works on older products to meet new compliance standards working closely with the domestic warehouse team to ensure adherence to brand guidelines.
• Self-manage and organize all projects within tight time lines.
• Prepare all packaging artwork and die lines for Far East production.
• Communicate with Far East offices and factories on all levels of packaging production.
• Approve packaging samples for final production.
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EK Success Brands
Clifton, United States
Apr 2012 - Oct 2012 (6 months)
• Illustrate/Design seasonal and category specific scrapbooking and crafting products under the Recollections Brand, Sticko Brand, and EK Success private label.
• Prepare artwork mechanicals for production and communicate with Far East factories.
• Work with Product Manager on material and pricing options.
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Graphic Designer
ANW Crestwood
Lincoln Park, NJ
Jan 2009 - Apr 2012 (3 years 3 months)
• Illustrate/Design seasonal and category specific scrapbooking collections under the TPC Studio brand.
• Design all brand elements, including logos, fonts, color palettes, icons, and packaging.
• Create materials for presentations, including product mock ups and sample layouts using new product.
• Layout of catalog for the brands TPC Studio, Crafts & Creativity, and The Paper Company.
• Prepare artwork and packaging for domestic and Far East production.
• Create trade show signage and packaging mock ups for all brands under ANW Crestwood.
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Graphic/Product Designer
Russ Berrie U.S. Gift Inc.
Oakland, United States
Sep 2006 - Jan 2009 (2 years 4 months)
• Develop seasonal and category specific gift collections with product development team, including ceramic tabletop, travel accessories, frames, magnets and home decor.
• Prepare all brand elements including, logos, fonts, color palettes, icons, and packaging style guides for all product collections.
• Design packaging displays, signage, sell-sheets, planograms, and trade advertisements.
• Directly communicated with Far East offices to advise on product and packaging design as needed.
• Create showroom and trade show signage and packaging mock ups.
• Maintain high level of competitive knowledge by staying current in published information, trends, trade shows, and market research.
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Graphic Designer
Glitterwrap Inc.
Rockaway, United States
Dec 2004 - Sep 2006 (1 year 9 months)
• Design seasonal and category specific gift wrap and party accessories for national chains (Target, Bed Bath & Beyond, Wal-Mart, Party City, Party America, The Container Store)
• Create materials for presentations, including product mock ups and planograms.
• Prepare artwork and packaging for Far East production.
• Create trade show signage and packaging mock up material.
• Assist on catalog photography, layout and production.
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Production Artist
Glitterwrap Inc
Rockaway, NJ
Sep 2004 - Dec 2004 (3 months)
• Prepare artwork and packaging for Far East production.
• Create materials for presentations, including product mock ups and planograms.
• Create trade show signage and packaging mock up material
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Creative Brand Management Intern
Saks Fifth Avenue
New York, United States
May 2003 - Aug 2003 (3 months)
• Work with the creative team to design within the parameters of the upscale Saks Fifth Avenue brand.
• Design POP and POS signage direct mail, newspaper and magazine ads, and billboards
• Assist on the layout and design of the Fall 2003 Catalog.
• Assist and observe on jewelry and fashion photo shoots.