Kelly Crane

Designing print and digital art for the Mortgage Industry.

Accomplishments:
Lead designer for the Builder Division. Also worked closely with the Social Media, Video and Dev Teams.

Upon my hiring I was given the task of rebranding the division. My branding designs helped give them their own look to help them stand out in a large corporation.

Leading the builder division also gave me the opportunity to work with Builder trade shows and seminars which
I helped plan and design for.

Designing for print, branding and packaging.

Accomplishments:
My branding and design skills helped turn one job into three: First we won the bid to re-brand Chevron Federal Credit Union ("FCU"), once completed, the client liked my designs so much they took all the elements and incorporated them into their own and gave us the task of re-branding the FCU a second time. They were so pleased that when they purchased Spectrum FCU they gave us that re-branding assignment too.

Out of ten designers, my work won the re-branding for PSB Marketing and again when we merged and became Westamerica Communications. This project included new logo design and creation of all collateral.

Designing print for the Automotive Trade.

Accomplishments:
Worked up from production projects to working closely with the Creative Director in my first year with the company.