Flaunt - Cosmetics packaging. A concern for the environment led to the idea of utilizing recycleable materials. A hand-written logo was used to enhance the femine quality of the products, also adding a sense of fun and whimsy to the flaunt experience.
Star Vinegars - Redesigned to bring up the market value to compete with more expensive brands.
Jager - Designed for the American market. The objective was to create a design that would stand out to today's young bar hoppers.
The logo is an abstraction of the deer antler's that are on the original German bottle.
The color's green, white and orange are kept from the original design but given a new darker, edgier feel. The bottle appears black but sitting on a shelf in a bar the bottom glows green giving it added shelf appeal.
Jif peanut butter - The idea was to target today's young moms, the largest buying market. The design played up the plaid and gave it a new twist with vibrant color that not only color coded the flavors but also made the product stand out on the shelf above the competition.
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