Kelly Callahan

Design, produce and maintain website HanscomServices.com; Improve/develop squadron brand and web presence: create a new modern look/feel/functionality for the site; Act as primary liaison with a digital marketing company; Design a new homepage with a contemporary look and mobile responsive functionality; Design inner page templates to coordinate with new functionality of the homepage; Develop "best practices" guide for Marketing Team with "how-to" guides and strategic plans for new site features; Encourage brand engagement through web-driven campaigns & promotions; Determine with Marketing Team new ways to increase customer interest/sales through web-based initiatives; Review and interpret website data & analytics; Analyze effectiveness of current marketing strategies & produce new marketing plans based on patterns in weekly/monthly/yearly web traffic & customer engagement; Constantly finding creative ways to improve & streamline department processes & communication.

Create and produce meeting collateral for clients as well as internal print materials.

Work with production manager, designer, and creative director; learn creative process through design projects-brainstorm, layout, color choice, revise and fit copy; shadow on press checks; create project mock-ups

Student summer hire program at Hanscom Air Force Base. Work with marketing team on promotional products for base services. Use Adobe Photoshop and Illustrator to develop logos and t-shirt graphics and to create promotional materials for 20+ facilities.