Keiko Suarez

Design labels, packaging and advertising material for bilingual, custom and licensed products including bath, body and cosmetics from concept to print-ready production files

• Worked closely with merchandisers to develop new product lines and
packaging
• Responsible to provide sales presentation and conceptual designs for sales
team

Professional creative services on a contract basis Business-to-Business or Business-to-Client.
The portfolio includes:

• Brand packaging
• Packaging style guide
• Company logo designs/Rebranding
• All marketing and sales collateral
• Media, Advertising, and Promotional materials
• Stationary: Bag, greeting cards, and gift wrap

• Managed the daily communication with factories to ensure efficient production
• Managed in-house and outside agency designers and translators in development of overall creative identity, branding, packaging design and development
• Responsible for directing up-coming packaging and product

• Managed in-house and outside agency designers and copywriters in development of overall creative
identity, branding, packaging design and development.
• Designed style guidelines for each cosmetic product line.
• Coordinated freelance translators to edit copy for International product lines

• Managed the daily communication with factories to ensure efficient production
• Responsible for the conceptualization and design of original and licensed products, packaging, and collateral such as Snoopy, Hello Kitty, Nickelodeon, Sesame Street, Happy Feet (Warner Brothers Entertainment), Shrek (Dream Works), MBA, NFL and Disney
• Coordinated freelance translators to edit copy for International product lines
• Illustrated storyboards and conceptual design for sales team
• Responsible for project management of both showroom design and construction for the major toy fairs

• Managed illustrators and photographers outsourcing of sculptors and sample mold makers
• Responsible for the creation of product categories, concepts and designs for new product lines such as South Park for Nickelodeon
• Overseas product sourcing, primarily in Hong Kong and China
• Responsible for licensor approval