Kelly Bignell

Many people view industrial design only as product design, or the design of tangible objects. I want to design the intangible. My passion lies in the research and analysis aspects of industrial design. Through the process of research, data can be turned into information, information into knowledge and knowledge into wisdom. One can design the scaffolding to create an experience. As Buckminster Fuller said, “The best way to predict the future is to design it.”