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Graphic/Packaging Designer
Kazuko Shinoka
Los Angeles, CA
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About
CREATIVE ART DIRECTOR / DESIGNER with over 20 years of experience in toy packaging with passion for character design, apparel and stationery. Demonstrated achievement in development, design, and branding initiatives. Identifying problems and generating creative solutions. Strongly believe collaboration creates better work. Desired to apply my extensive and diverse skillset with an enthusiastic and supportive team.
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Education
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Bachelor of Arts DesignCalifornia State University Los Angeles
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Experience
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Art DirectorSpin MasterLos Angeles, CAJun 2023 - Present (1 year 5 months)
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Staff DesignerSpin Master Inc.Culver City, CANov 2018 - Present (6 years)
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Sr. Packaging DesignerSpin Master Inc.Culver City, CAJul 2012 - Present (12 years 4 months)- Responsible for the design and conceptualization strategic branding of solutions from concept to
completion for Girls and Pre-School Brand including both licensed brands and Spin Master’s own brands. -
Sr. Packaging DesignerThe Disney StorePasadena, CANov 2010 - Jul 2012 (1 year 8 months)- Responsible for the design and conceptualization strategic branding of solutions from concept to
completion ( both hard and soft lines).
- Refreshing existing lines with a new BRAND look.
- Approval of print-proofs, -
Art Director / Sr. Designer for Boys Activitiy Toy PackagingJAKKS Pacific Inc.Santa Monica, CAMay 2004 - Nov 2010 (6 years 6 months)- Oversee packaging design and schedule for Creepy Crawlers®, Real Construction™, Discover
Kids®, Pooly Toys (Funnoodle®), and Pets.
- Manage the workflow and interface with others departments to ensure that deadline are met.
- Responsible for the design and conceptualization strategic branding of solutions from concept to
completion.
- Refreshing existing lines with a new BRAND look.
- Brainstorm, research and developments of new lines as well as packaging structure.
- Approval of print-proofs, working in liaise with Hong Kong office.
- Mock-up packages and collateral designs for Toy Fair.
- Work with outside vendor for 3D rendering and website -
Licensing DesignerSanrio Inc.Torrance, CAJun 2001 - May 2004 (2 years 11 months)- Design and approvals of soft and hard goods for Hello Kitty® licensed product for all tiers of the
market. Design and Production for Sanrio's private label product.
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Awards
Dean's Honor's List
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Affiliations
BA in Art/Design
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@kazukos, member since 2009
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Followers 3
