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Art Director
Spin Master
Los Angeles, CA
Jun 2023 - Present (1 year 5 months)
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Staff Designer
Spin Master Inc.
Culver City, CA
Nov 2018 - Present (6 years)
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Sr. Packaging Designer
Spin Master Inc.
Culver City, CA
Jul 2012 - Present (12 years 4 months)
- Responsible for the design and conceptualization strategic branding of solutions from concept to
completion for Girls and Pre-School Brand including both licensed brands and Spin Master’s own brands.
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Sr. Packaging Designer
The Disney Store
Pasadena, CA
Nov 2010 - Jul 2012 (1 year 8 months)
- Responsible for the design and conceptualization strategic branding of solutions from concept to
completion ( both hard and soft lines).
- Refreshing existing lines with a new BRAND look.
- Approval of print-proofs,
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Art Director / Sr. Designer for Boys Activitiy Toy Packaging
JAKKS Pacific Inc.
Santa Monica, CA
May 2004 - Nov 2010 (6 years 6 months)
- Oversee packaging design and schedule for Creepy Crawlers®, Real Construction™, Discover
Kids®, Pooly Toys (Funnoodle®), and Pets.
- Manage the workflow and interface with others departments to ensure that deadline are met.
- Responsible for the design and conceptualization strategic branding of solutions from concept to
completion.
- Refreshing existing lines with a new BRAND look.
- Brainstorm, research and developments of new lines as well as packaging structure.
- Approval of print-proofs, working in liaise with Hong Kong office.
- Mock-up packages and collateral designs for Toy Fair.
- Work with outside vendor for 3D rendering and website
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Licensing Designer
Sanrio Inc.
Torrance, CA
Jun 2001 - May 2004 (2 years 11 months)
- Design and approvals of soft and hard goods for Hello Kitty® licensed product for all tiers of the
market. Design and Production for Sanrio's private label product.