Katy Wrobel

Oversee all design projects internationally from conception to delivery for internal and external audiences

Create and maintain brand consistency throughout all global marketing projects, including: ad campaigns, social media post graphics, environmental design, executive and sales team presentations, printed collateral, trade show booths, business cards, and logos

Manage one junior designer by overseeing workload, providing design feedback, teaching new design skills, and assisting with professional development

Design, implement, and manage company's new intranet site, allowing for easier access to news and resources for all global employees

Produce graphics and presentations for executives' global town hall and annual kickoff events

Manage conception, design, and logistical aspects of the corporate branded gift program by designing and ordering materials for new hire/acquisition employees, trade show giveaways, customer gifts, employee apparel, and other items as requested

Provided leadership, support and inspiration to Hinkley’s multi-functional design team with the goal of concepting and delivering great work that is on strategy, on time and within budget

Managed the entire production process including scoping, kickoff, concepting, internal reviews, execution, production and delivery

Coached and led direct reports by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results

Managed the planning and creation of product catalogs, print and digital advertising, social media visuals, email marketing, sales support, inner-office communication, product packaging and identification, trade show preparation and more

Maintained cross-departmental communication to ensure alignment and status of company goals

Designed and manually produced more than 15 national catalogs, allowing catalog production to be brought in-house

Conceptualized and designed more than 250 ads for use in various print collateral

Served as the lead designer for the HVAC area of business and created materials for showroom, waterworks, trade, commercial facility, and private label brands

Created a wide array of collateral, including: ads, banners, catalogs, flyers, truck wraps, marketing plans, brand guidelines, marketing campaigns and emails

Created an extensive SOP for catalog design and project management, as well as a glossary, reference manual, writing guidelines, and a creative brief template

Trained seven associates on InDesign techniques, proofing processes, and catalog production

Attended press checks to ensure quality of print materials

Supervised and trained more than 30 sailors, leading to increased efficiency and productivity department-wide and assisting in sailors’ career advancements and qualifications.

Designed and produced more than 350 command-wide graphics and products, more than 300 daily newspapers, and provided event coverage, leading to Navy-wide recognition as Outstanding Designer.

Conceptualized and produced high-quality products for both international and high-visibility Navy events.

Enhanced the department and ship’s reputation by developing and implementing a new line of products for the Distinguished Visitor program.

Collaborated with a website coding designer, providing the aesthetic designs of five companies’ webpages.

Bolstered two companies’ marketing materials by providing high-quality product photography.

Enhanced companies’ graphics using digital imaging techniques.

Designed business cards and essential graphics for professionals.

Designed print materials for distribution to more than 20,000 current and prospective university students and alumni.

Redesigned products and materials for the university’s new identity.

Performed quality inspections and completed pre-flighting and packaging for design documents prior to design and materials release.

Conceptualized logo, product, and large-format signage designs for a new building on the university campus.